Having acquired extensive experience in the marketing department of FreelanceFactoring, I was presented with a challenging new objective. I was charged with developing a novel and differentiated factoring label for FreelanceFactoring, aimed at enhancing the company's competitiveness in the market.
Read moreAfter gaining two years of experience in the marketing department of FreelanceFactoring, I was presented with a unique and exciting opportunity to participate in developing a new label - a factoring solution designed explicitly for high-earning interim managers and consultants. The name "Nunia" was derived from the Latin word "pecunia" which means currency.
Working in collaboration with a team of three marketing specialists and our founder, Igor Meis, I was instrumental in defining the initial look and feel of the brand. Subsequently, I closely collaborated with our web development partner, Webtaders, to create the initial designs of our website, logo, and overall aesthetic.
The color scheme we selected, a fusion of green and muddy white, evokes a relaxed yet professional atmosphere. We aimed to create a website that would not push a service onto our clients but rather provide them with financial advice on the benefits of using our solution.
